Heineken USA announced today the launch of a new Hispanic campaign for the Heineken Brand Equity, which extends the reach of its overarching marketing platform — "Give Yourself a Good Name" — in the Hispanic market.

The Spanish-language campaign will showcase ways in which consumers "give themselves a good name" or "show who you are and what you're made of" through a relevant adaptation for the Hispanic marketplace, "Demuestra Quien Eres." "Demuestra Quien Eres" will be the overarching platform for all marketing initiatives for both Heineken Lager and Heineken Light for the Hispanic market.

Created by Heineken Equity Hispanic AOR The Vidal Partnership, the 360 degree campaign will kick off with a series of three television spots in mid-March, featuring respected Cuban actor Nestor Carbonell.

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