After launches last November in South America and Mexico, Harvard Business Review Latin America has added a separate Central American edition. The new edition was launched in August with a total circulation of 5,000. (Costa Rica 1,500, Panamá 1,000, El Salvador 1,200, Guatemala 600, Honduras 350, and Nicaragua 350). A full page color in the Central American edition will cost US $2,900 (CPM US $580).
Why is HBR Latin America launching a separate edition to target this part of Latin America? “There clearly exists a separate Central American market”, explains Ricardo Zisis, publisher of HBR Latin America. “Although Central America is made up of distinct countries, they share many interests”. Zisis adds that many banks and large companies are not bound by country borders, but have strong presences throughout Central America – companies like Banco General, Incae, Banco Interfin, Grupo Taca, Copa Airlines, Credomatic, Arango Sotftware, Banco Cuscatlán, Banco Agrícola”.
The Central American edition will have all the content from the English edition, plus regional content, which will be published beginning next September. “Our work now is to establish a network of potential Central American authors”.