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HBO is taking "TV Everywhere" to more international destinations, with plans to launch HBO Go in Latin America and Asia in the coming months following its debut in Central Europe, chief technology officer Bob Zitter said.

Zitter said HBO has about 40 million U.S. subscribers and another 40 million in the rest of the world.

"For our business, it has always been important that we continue to provide value to our subscribers, as we sell wholesale through our distributors," he said. "We chose to focus on growing our business without cannibalizing the good business that we have today."

In the U.S., Time Warner Cable and Cablevision Systems remain the two biggest operators that don't offer subscribers access to the TV Everywhere service.

"Delivering the authenticated service, which is hosted by HBO, is a complicated process", Zitter said. "Each device is different and there aren't any video encoding standards for online video. Many people cringe when I say this, but creating and delivering video for the Internet is more expensive than traditional TV," added.

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