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Harvard Business Review Latin America expands into Conference Business

Leverages its name recognition to produce events.

Content

Harvard Business Review Latin America, the monthly business publication published by Harvard Business School Publishing and its Chilean partner Impact Media, stepped up the production of events in 2007. “We launched a new business unit about conferences and executive education,” says Alejandro Louit, the editor of the Spanish-language edition. These conferences are mostly held in Mexico and Chile, although in 2007 they will take place in other Latin American countries.

Launched in 2003, HBR Latin America is the first full Latin American edition in Spanish of an English language business magazine. Other English language publications, such as The Wall Street Journal, Newsweek and The Economist, have a presence in the region mostly as branded syndications – content from English editions is translated, edited and then inserted in local newspapers and magazines.

Related Articles:

January 1, 2003: New Initiatives, HBR kicks off bilingual Latin American edition

September 1, 2003: Panregional / US advertisers show interest in Latin American print media vehicles

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