Mexican interactive agency Grupo W  producer in a Goodby Silverstein & Partners San Francisco project for Hyundai North America. 
 
This involved the development of the Edit Your Own website, a promotional site for the Genesis model, launched during the SuperBowl broadcasting, with a television spot reaching agreed on by both the United States and Korea.

The job involved, in addition to Grupo W, participation from Reality Digital (in the production of a variety of takes shown on the website), Rhys Millen (an international automobile contest driver), Yo Yo-ma (violoncello player in charge of the music for the site) and rock band Smashing Pumpkins with the presentation of an original piece composed exclusively for this project (FOL). Bandleader Billy Corgan also helped with editing the television spot.

Source:Adlatina

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