Grupo Consultores, a Spanish consulting firm focused on the communications industry, announced its arrival to Latin America, with the first stop in Chile. The company's first project, scheduled for 2011, is the agencyScope study on the image of advertising agencies in the market. The research is conducted every two years in different markets, analyzing behaviors that provide insight for industry businesses.
"Chile has one of the largest advertising markets in Latin America and it is interesting to find out what image agencies have in the eyes of the main advertisers, and to explore the perception of the relationship between advertisers and agencies in detail," Groupo Consultores said in a statement cited by Adlatina.
The study is carried out in seven markets: Spain, Portugal, Brazil, Argentina, China, India, and Mexico. The next area of analysis will be in Chile, as a key market for global industry. Cesar Padilla, the general director of Grupo Consultores in Argentina, will lead the project together with the company’s president, César Vacchiano.