23red has been appointed by Atkins Nutritionals International to handle its brand identity across all markets outside the US.
The agency will be responsible for creating a new identity and communications strategy for the brand, with the launch of a campaign in early 2012, in both above and below-the-line channels.
“We needed to create a partnership with an agency that could provide a range of marketing across all channels and 23red can deliver just this,” said Atkins Nutritionals global marketing director Vincent Huinck.
Atkins Nutritionals sells a variety of nutrition bars and shakes globally in more than 30,000 locations, to promote weight control and a healthy lifestyle
