The online magazine Universia-Knowledge@Wharton was introduced to the Spanish market at the beginning of March. It is the result of an agreement between the Spanish and pan-regional Internet portal Universia and the US business school Wharton. Universia.net is a university Internet portal for Spanish speaking countries with local websites in Spain, Argentina, Chile, Brazil, Colombia, Mexico, Peru, Portugal, Puerto Rico and Venezuela. It puts its main editorial emphasis on business and management issues.
It covers finance, leadership, education, marketing, politics and government. A large part of its editorial coverage will come from the English version. Academics from more than 600 universities, in 10 countries, belonging to the Universia.net network will also contribute to the online magazine. It is published in Spanish on a bi-weekly basis and interested readers can subscribe for free.
The magazine is financed mostly through sponsorship agreements. Expansión, Union Fenosa, El Corte Inglés, Hewlett Packard, Banco Santander Central Hispano and Fundación de Estudios Financieros are among its main sponsors. An increasing number of publishers, such as Harvard Business Review, are launching publications targeted to Latin American and Spanish business executives, who constitute a very desirable demographic for advertisers (See page 9, Portadatm No. 1 January/February 2003).