Forum Mobile announced that Forumtel, the MVNO for the travel industry will launch long distance communication campaign in Latin America using its SIM offering and Forum Mobile back office services.
The program will be launched jointly with a large multinational Latin America retailer and media partners in a multi phase deal. The turnover for the company from the program, estimated at $5-10 Million in 2012, is already underway as Forumtel received the first PO and advance payment. The program will allow ex-pats living and working in the US to communicate with their family and friends in Latin America and vice versa.
Calls will be done directly from the user handset without any need for calling cards or access number dial. Forumtel estimate the monthly usage per user to be over 300 minutes.
Forumtel initiated its expansion into Latin American market last year partnering with AssistCard, allowing travelers to enjoy affordable mobile communications while roaming.
"We are extremely pleased to expand our initial CALA campaign and looking to continued success in the market through our joint cooperation with large multinational partners" said Mr. Ami Segal, Forumtel Chairman and owner of the Forum Group.