PayPal Acquires Iron Pearl

Paypal has acquired Iron Pearl, a Palo Alto startup that specializes in the science of customer acquisition and engagement.

Iron Pearl has developed tools, methodologies and intellectual property, built on a new understanding of the social and cultural factors that drive the viral spread of products, combined with new approaches to data analysis and predictive modeling.

Iron Pearl was founded by Stan Chudnovsky and James Currier. Effective immediately, Stan is assuming the role of Vice President of Growth and James will serve as a Growth Advisor to the company.

“The new Growth team at PayPal will focus on growing our customer base and engaging existing customers more actively by leveraging data to develop innovative marketing approaches and product initiatives. We’re confident that applying this unique, and highly effective skill set to PayPal will lead to making our groundbreaking payments experiences even more ubiquitous for our merchants and consumers,” said David Marcus, President of PayPal.