Facebook would be integrating video ads into its user´s time lines. The social network is studying the possibility of incorporating autoplay video ads into the time lines of its users, according to the Financial Times.
The video ads would last 15 seconds and would automatically start without sound, to reactivate and restart with audio when the user clicks on it. Facebook is attempting to cater to advertisers who are increasingly interested in online video advertising. It plans to charge a cost of US$ 20 per thousand views.
Unilever, Nestle, Ford, Diageo, American Express and Coca Cola, some of the largest Facebook´s advertisers, would display their video ads in test mode next summer.