EZTarget Media™, an advertising network launched by Hispanic digital media company Terra, is leaping into the mobile arena. A one-stop shop delivering online audiences to a diverse roster of advertisers, EZTarget Media™ currently reaches nearly 10 million unique users per month within the United States alone.
With Hispanic buying power in the United States projected to hit $1.3 trillion by 2013 and a majority of U.S. Hispanics consuming mobile content, reaching this demographic on their smart phones is increasingly crucial to advertisers. Converting Web content to be accessible via mobile platforms, EZTarget Media™ offers a new way for advertisers to leverage their brands and gives audiences a new experience in the consumption of advertising. EZTarget Media™ forecasts it will reach 100 mobile Web sites with 11 million users in Latin America and the United States by 2010.
“EZTarget Media™ has the know-how to breakthrough to the incredibly nuanced Hispanic market,” said Riza Soares, Terra Latin America and U.S. Ad Network Director. “We are thrilled with our growth over the past year, and look forward to serving our clients on a new level with the mobile platform.”
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