Business daily Expansión, owned by Grupo Recoletos, recently published the 21st issue of Aula Abierta (“open classroom” in Spanish). The 8-page weekly paper is distributed to business, economics, law and communication students in Madrid. Pilar Cambra, project coordinator, explains that their goal is to attract new, younger readers who wouldn't normally read a financial newspaper. “We try to open the door to the use of the newspaper as a work tool,” says Cambra. Recoletos followed a similar strategy with Diario Médico, a trade publication for General Practitioners. Diario Médico's first issues were distributed free to medical students.
