Ebay has introduced “Feed”, a curated list of items which the e-commerce giant believes will interest its users. The new feature is part of Ebay’s homepage redesign.

With a Pinteres-like aesthetic, Feed combines the ease of online purchasing with the fun of window shopping, moving the e-commerce browsing experience beyond a search-based one.

The new feature allows users to create personalized home-page profiles by “following” certain categories, it also has a social element as it lets users check out their friends’ home pages and get ‘inspired’.

This new redesign will roll out on Ebay’s US home page over the next 100 days, with a global rollout planned over the next year.

 

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