German Caino Sola has been promoted to Vice President of Advertising Sales and Promotions at Disneymedia, announced Claudio Chiaromonte, Senior Vice President, COO and CFO of The Walt Disney Company (Latin America).
The executive was previously Vice President of Business Development and Finance at Media Networks. He was involved with strategic and tactical design at Disneymedia+, as well as growing affiliate and advertising business for the company’s Latin American channels, and the regional operations of TV channels from Miami to Buenos Aires. Sola Caino replaces Rita Ferro, who has been appointed Executive Vice President, Disney Media Sales & Marketing.
In his new role, Caino Sola will oversee advertising sales in Argentina, Brazil, Mexico and Miami, as well as those of the company’s sales representatives in Central America, Colombia, Dominican Republic, Venezuela, Ecuador, Peru and Chile.