Last month Crackle announced its launching in Brazil. This week the company announced Crackle, Inc., Sony Pictures Television’s (SPT) multi-platform video entertainment network, will be available in 17 Spanish-speaking countries across Latin America including Mexico, Argentina, Bolivia, Brazil, Chile, Colombia, Costa Rica, Dominican Republic, Ecuador, El Salvador, Guatemala, Honduras, Nicaragua, Panama, Paraguay, Peru, Uruguay and Venezuela.
In Latin America, Crackle can be accessed at crackle.com, which is IP redirected to the local country sites. In Mexico, Crackle’s content is available at crackle.com.mx. Titles are available in English with either dubbed or sub-titled options in Spanish available.
The company also announced that Mexico’s National Bank (Banamex), will be a major network advertiser and will have category exclusivity in the banking sector during Crackle’s first year in Mexico.
“Internet and video consumption rates are on the rise in all of Latin America – in Mexico alone, more than 80% of all online users consume video content each month according to ComScore Video Metrix – Therefore, launching in the region was of great significance to Crackle,” said Jose Rivera Font, vice president and general manager, Crackle, Latin America. “Crackle, brings Latin American consumers an unparalleled viewing experience with free content programmed”
Crackle will offer new feature films weekly, and will maintain about 150 titles, including films from studios such as Columbia Pictures, TriStar Pictures, Screen Gems, Sony Pictures Classics…
In the U.S., Crackle has sustained wide reaching growth, attracting 16 million unique visitors across online, mobile and over the top devices monthly and more than 9 million Crackle mobile app downloads since its launch in April 2011. Crackle is also available in the UK, Canada and Australia.