What: Global programmatic media company Digilant is opening new offices in Santiago de Chile and Lima, and is growing presence in Mexico with a new office in Monterrey.The company has made new appointments in Chile, Colombia and Peru: Eduardo Arevalo, Mary Gonzalez, and Alexis Reategui as country managers, respectively.
Why it matters: Ad-Tech and Programmatic Players are increasing their presence in Latin America by expanding into South American countries.
Digilant, a global programmatic media company that partners with agencies and brands to provide customized and strategic digital advertising solutions, has announced its expansion into Chile and Peru, opening offices in Santiago de Chile and Lima, and its growing presence in Mexico with a new office in Monterrey.
The expansions come as a result of the increase in Digilant’s global brand clients across South America and with offices currently in Brazil, Colombia and Mexico, the move strengthens Digilant’s position in the fast-growing Latin American markets.
Overseeing operations and strategic growth in Chile, Colombia, and Peru, Digilant has appointed Eduardo Arevalo, Mary Gonzalez, and Alexis Reategui as country managers, respectively.
Joining from Headway Digital, Mr. Arevalo brings nearly a decade of experience in digital advertising on both the agency and publisher sides of the industry. Having previously worked with brands such as Movistar and Unilever, Digilant clients will benefit from his extensive experience in developing results-driven communications strategies and his expertise in programmatic advertising, mobile marketing, and video advertising.
With more than a decade of experience in the digital industry, Ms. Gonzalez previously managed Pautefacil.com, the contextual advertising network in Colombia that consists of four major corporations: El Tiempo Casa Editorial, Caracol TV, Publicaciones Semana and Periodicos Asociados. Prior to that, Mary worked as a Google SMB Premier Partner and implemented various programmatic buying platforms across Colombia. She is currently pursuing a Specialization in Digital Marketing and Ecommerce at the ADEN International Business School and is a SMI Social Media Professional Expert.
Mr. Reategui, a fifteen year veteran of the digital advertising industry, joins Digilant from Hibu, where he served as head of digital, and prior to that as the Latin America portal manager. With deep roots and leadership in the region, Mr. Reategui previously served as President of the Interactive Advertising Bureau, Peru and currently leads the organization’s education committee in its efforts to educate local agencies, publishers and brands on the latest digital advertising trends, challenges and standards.
“Digilant has seen tremendous growth in 2015 as we remain profitable and continue to build on our extensive partnerships with leading brands and agencies around the world,” said Mauricio Vazquez, Managing Director and Regional Manager of Latin America. “This growth has been fueled by product innovation, including proprietary enhanced targeting and data science capabilities with the launch of Page Index and Consumer Persona, and by bringing in incredible talent across the Americas and Europe, enabling our clients to drive outsized ROI and to achieve overall business goals.”
“As brands increasingly recognize the need to leverage technology and data to identify, reach, and convert prospects, we have seen demand for our unique programmatic media and data science solutions skyrocket,” said Don Epperson executive chairman of Digilant and CEO of ispDigital. “With their years of industry experience and in depth market knowledge, Eduardo, Mary, and Alexis are ideal candidates to grow our business and support our clients within their critical markets.”