What? Critical Mass announces new hires and a merger with Agency Republic in London.
Why it matters? The agency has new executives for its global operations to expand the business.
Critical Mass, a global digital agency, is bolstering its global network with the addition of two new executive leaders and merging its London-based operations with digital creative pioneer Agency Republic.
Conor Brady and Chris Hayes join from Brooklyn-based Huge as CCO and CMO respectively. Both roles are new for the agency, and both executives will report directly to CEO Dianne Wilkins.
In addition, to continue growing its global network and capabilities in key markets, Critical Mass is merging its UK operations with Agency Republic.
Dianne Wilkins, CEO of Critical Mass, explained, “It takes bold moves to be a leader in today’s marketing agency world. With our new global executives and expanded UK operations, Critical Mass is doubling down on our ability to create smart, customer-centered brand experiences around the world. Today’s news shows our substantial commitment to further strengthening our capabilities and talent available to our global clients.”
Susanne Jones, former Managing Director of Critical Mass London, moves into a new strategic role as SVP Client Partner for one of the agency’s largest global clients.