bmw.webBMW has chosen the consulting firm Accenture to manage its digital marketing campaigns and the launching of its new web.

Accenture will be responsible for all aspects of the roll-out of BMW’s new custom-built web platform across 100 markets by 2014. The consulting also will be in charge of  the agencies involved, scoping digital requirements, training local contents managers and agencies on the new platform, coordinating testing and post go-live support.

Under a second agreement, Accenture will also be tasked with taking BMW’s centrally-created online marketing campaigns and tailoring the implementation and content distribution to local markets through country sites.

Accenture will be also responsable for the Content localization, social media channels, deployment to mobile versions of the site, CRM campaign support and training to BMW’s local market teams.

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