Check out how our 2011 Latin American Advertising and media summit, Miami, June 1-2 is shaping up.

@ the Summit: Global Media Companies Stress the Importance of Latin America in their Growth Plans
250 executives from all over Latin America, Spain and the U.S. attended our 2010 Panregional Advertising and Media Summit yesterday in Miami. Agency executives, clients and media executives attended several high quality presentations and panels. In the panel “Media Moguls Chat”, Per Mikael Jensen, CEO of Metro International noted that he expects Latin America to amount between 10% and 15% of Metro’s business in 10 years. Jesus Mata, Sr. Director Advertising Services, DirectTV Latin America, expects Latin America to amount 45% to 50% of DirecTV’s business by 2010.
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And the 2010 Panregional Advertising and Media Award Winners are…
Attendees to our 2010 Panregional Advertising and Media Summit had the opportunity to learn first hand about the Award winners of the 2010 edition. The awards were sponsored by El Mundo America. Jaime del Toro, General Director of Unidad Editorial America (the publisher of El Mundo America) and Marcos Baer, publisher of Portada announced the Award winners and handed the award trophy to the winning individuals/teams. Read who they were and watch their creative below!
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@ the Summit: Michael Jones: “It is 30% cheaper to buy Latin America panregionally than locally”
During the Media Buyers Panel at our Panregional Advertising and Media Summit, Michael Jones, CEO of Mediaedge Latin America, stressed that panregional media buys are much more efficient than national purchases of media. “A panregional TV campaign is a third cheaper than a local campaign”, Jones state. He also emphasized the importance of the TV medium. “It should not be forgotten that 60% of panregional advertising is dedicated to TV”. Galiano sees strong growth for TV in the coming years, due to its “cost per thousand advantage”. The audience applauded Jones when he gave the following message to clients: “You have got to be prepared to pay for all this stuff.”
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@ the Summit: Fernandez Galiano: “Our next step will be to internationalize the Marca brand”
“The irrelevancy of the media vehicle leads to the relevancy of the media brands. While media vehicles are becoming less important, media brands will definitely survive”. Antonio Fernandez Galiano, CEO of Unidad Editorial and president of AEDE (Asociacion Espanola de Editories de Diarios) noted during his keynote speech.
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@ the Summit: To watch a video summary of the event, click here.


Check out how our 2011 Latin American Advertising and media summit, Miami, June 1-2 is shaping up.


Portada Staff

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