comScore, Inc., a leader in measuring the digital world, today released results from its latest study on Internet usage in Colombia
The report found that Colombia is the fastest-growing Internet market in Latin America , growing 31 percent in the past year to reach 11.8 million unique visitors in September 2010.
"The online channel in Colombia has experienced expansive growth in the past year with more people accessing the Internet as part of their daily routine," said Hugo Hernandez, comScore country manager for Colombia. "As one of the fastest-growing online markets,Colombia offers significant potential for digital innovation and development as more industries, such as retail and travel, begin to integrate the online channel into their business strategies."
Colombia Online Population Climbs 31 Percent
In September 2010, more than 107 million people age 15 and older visited the Internet from a home or work location in Latin America, a 17-percent increase from the previous year. Brazil ranked as the largest online market in Latin America with more than 38 million visitors, an increase of 19 percent. Mexico followed as the next largest market with nearly 17 million visitors (up 21 percent), followed by Argentina with 12.8 million visitors (up 9 percent). Colombia led as the fastest-growing market in audience growth, increasing 31 percent to 11.8 million visitors.