PriceSmart, a membership warehouse club operating in Mexico, Central America and the Caribbean and Scotiabank recently started a campaign to market the Scotiabank PriceSmart Diamond MasterCard.
The creative and touch points campaign recently started in the Dominican Republic, Barbados and Trinidad and will go run in four to five other markets with the same creative. Carat, out of Miami, is doing the newspaper buys for Scotiabank and PriceSmart in Latin America.
Miami-based Remarketing Agency, led by Dan Austin, is providing consulting services to both Scotiabank and PriceSmart.
PriceSmart operates price clubs and warehouses, similar to Costco and Walmart. In the U.S., it sold most of its franchise to Costco but PriceSmart retained its brand in many Central American countries, as well as in Mexico and Caribbean.