CBS Interactive (CBSi) plans to introduce in the fall a version of CNET for Spanish-speaking consumers in the U.S., Latin America and Spain. CBSi announced several Spanish-language initiatives, at last week’s digital NewFronts in New York City, including a Spanish-language edition of CNET that will debut in the fall.
Jim Lanzone, president of CBSi, said he wants to offer unique digital content for a Spanish-speaking audience of 50 million in the U.S., with more in Latin America and across the globe. The Spanish-language version of CNET “will not just be a machine translating our English content into Spanish,” Lanzone said, “[it] will be its own distinct site.” CBSi is also working on a Spanish-language version of GameSpot. CNET will begin showing video series about gadgets, including Next Big Thing, which will tour the tech industry’s big events, and CNET Appliances, which will feature video reviews of durable goods from fridges to coffee makers. CBSi property GameSpot, too, will have several series coming up; CNET’s biggest announcement seemed to be that it will have a Spanish-language edition coming this fall.
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