The Chief Marketing Officer (CMO) Council — a global group of 5,000 senior executives controlling more than $125 billion in annual marketing spend — is expanding its reach and presence in Latin America with a new advisory board and assessment of marketing credibility and effectiveness in the region. The regional group will draw senior marketer representation from some 27 predominantly Spanish, French and Portuguese-speaking countries with a total population of over 569 million.

The first meeting of the Latin American Advisory Board was hosted by the Sales & Marketing Executives Association of Puerto Rico at their annual conference held at the Wyndham Rio Mar Beach Resort from October 29 to November 1, 2009. CMO Council Advisory Board members include senior marketing decision makers from AlphaGraphics, HP, Philips, Sao Paulo Tourism, Sodexho, Coty, 1First Bank, South American Restaurants Corp., UBS Financial Services, UNO Radio Group, T-Mobile, Goodyear, Sullair Argentina, Nexxo Financial, and Deloitte.

Commenting on a new partnership between the CMO Council and The Association of Sales and Marketing Executives of Puerto Rico, SME president Olga E. Rivera Velazco pointed to high levels of marketing innovation and creativity in experiential grassroots engagement and merchandising in Latin American countries.

The CMO Council will be conducting a benchmark Rate the State of Marketing in Latin America audit to gain insights and views from senior managers at regional companies. It has already conducted similar surveys in Africa and the Middle East.

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