What: Cisneros and Bungalow Media + Entertainment partner to produce Latin Content.
Why it matter: The partnership will develop Latin-based entertainment content for world audiences across multiple platforms including television, digital media and live events.
Cisneros today announced it has formed a strategic partnership with Bungalow Media + Entertainment, LLC, a private integrated entertainment and media company recently founded by media and entertainment executive Robert Friedman.
Cisneros media reaches nearly 550 million viewers in more than 100 countries with television, digital, music and consumer products focused on the vibrant Hispanic and Latin markets in the Americas, Europe and Asia.
“With our rich and successful history in television that spans more than five decades, we have established a brand recognized the world over for its Latin soap operas and dramatic series; and in keeping with our current business plan encompassing an aggressive expansion strategy, we are partnering with one of the industry’s most talented minds and dealmakers to ensure our growth in prime markets with great potential for Latin-based content,” emphasized Adriana Cisneros, CEO of Cisneros. “Our media and entertainment division, Cisneros Media, led by its President Jonathan Blum, looks forward to working closely with Bungalow Media + Entertainment to assess and exploit all viable business opportunities and ventures in the world of entertainment.”
The partnership will develop Spanish- and English-language series and content geared to Latin audiences and identify and channel key strategic relationships for the company, as well as advertiser and branded content partnerships. Bungalow Media + Entertainment will collaborate with Cisneros business units across multiple platforms including television, digital media and live events, working in conjunction with top creative agencies, independent producers, cable networks and global media companies for all regions of the world.
“The Spanish and English speaking markets have become key growth components for media companies and talent in the U.S. and abroad,” said Robert Friedman, CEO, Bungalow Media + Entertainment. “The U.S. Hispanic population has grown almost 50 percent in the last decade and represents avid consumers of both content and consumer products in all forms. As their buying power and influence continues to increase, this partnership creates a great opportunity to deliver great content across platforms including TV, digital, mobile and e-commerce.”