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Changing Places LatAm:Patricia Tomasini, Amanda Agostini, Lucas Machado, Fred Saldanha…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Patricia Tomasini – BB-BUSINESS BUREAU ::: WMcCann Brazil – Amanda Agostini, Lucas Machado :::  Fred Saldanha – Isobar Brazil and the US ::: Fernando Hofmann, Jorge Carbonell – (CAA) :::  Walter Aregger, Hernan Ibarra – DDB Mexico ::: El Club de Creativos de España – Guillermo Viglione :::

Click here for previous Latam Changing Places editions

ptPatricia Tomasini has joined the BB-BUSINESS BUREAU team as Country Manager in Mexico, serving both Central America and the Caribbean. An executive with 15 years experience in Digital Marketing in Latin America, Tomasini built the first online TV portal in the region, a project that was later acquired by Telmex /America Movil for their Smart TV strategy Project for Coca Cola. At Claxson, she created Mixplay and worked as Director of Marketing and Content, for Latin America. He was also Manager Director for the Business Unit Portal and Regional Content Director for UOL.

Peter Heumiller, will become CEO of All Screens Media, a global multi-platform media business development company entering the Latin American market. As VP of New Media Content Development at Comcast (the world’s largest cable operator), Heumiller developed over 30 special interest branded channels, including ExerciseTV, Activity TV, Digital Cookbook, Baby Boost and more.

descarga (1)WMcCann Brazil has announced that Amanda Agostini and Lucas Machado will be the new Planning Directors. They will both joined the team led by Debora Nitta, vicepresident of that area.

Agostini joins WMcCann Brazil after having worked at Click Isobar for three years. Previously, she served in W/Brazil and Fischer, where she was responsible for clients such as TIM, Nivea, Sky, Nestlé, Honda, Melitta, Medley and Ajinomoto.

Machado has been at the agency for two years. With 13 years of agency experience, he was part of Rapp Collins, Naked and Player, and held several accounts such as Pepsi, Itau, Vivo, Natura and Hering, among others.

descarga (4)Fred Saldanha has been promoted to chief creative officer for Isobar Brazil and the United States. Among his responsibilities; he will lead creativity for the two offices and work closely with major clientes. Since 2012, Saldanha has been chief creative officer for the agency in Brazil .


1384_Foto_2_thumbFernando Hofmann and Jorge Carbonell will continue in their respective positions of president and vice president of the Argentine Chamber of Advertisers (CAA) and the Argentine Advertising Agencies Association (AAPA).



DDB-México-directivos-02Walter Aregger and Hernan Ibarra are leaving DDB Mexico, after nearly five years leading the wholly owned Omnicom’s subsidiary in Mexico City. The argentine creatives mey be building and independent venture based in Mexico.



descarga (3)El Club de Creativos de España (Spain Creative Club) has selected a new board and its president, Guillermo Viglione, who will serve until 2017.Viglione is president and Executive Creative Director of the agency Dimension, located in San Sebastián, as well as columnist for Diario Vasco.


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