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CHANGING PLACES LATAM: Diego Calegari, Sebastian Brunno, Florencia Fórmica…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: IBM – Diego Calegari  ::: Schneider Electric – Sebastian Brunno  ::: Mindshare Argentina – Florencia Fórmica  ::: Danilo Castro- FCB Brazil  ::: Santiago Sarni, Rodrigo Luque – Don :::

Click here for previous Latam Changing Places editions
ITSitio_LibrodePases_DIEGO-CALEGARI_300IBM has named Diego Calegari Chief Information Officer for Argentina. Based in Argentina, Calegari will lead the technology units to support the company’s business objectives and operations, in line with IBM’s strategy globally. He held various positions within the company since joining as a young professional in the Distribution System support area, first with responsibility in the country, then as South America and Latin America manager.


descargaSchneider Electric has announced the appointment of Sebastian Brunno as director of the IT Business Unit for Argentina, Paraguay and Uruguay. Brunno  will report to José Luis Valdellora, president for Argentina, Paraguay and Uruguay, and will be responsible for leading the marketing and sales teams of the company within the IT Business business unit.




descarga (3)Mindshare Argentina has appointed Florencia Fórmica Head of Platforms for the FAST team. Formica will cover digital trends in platforms and will give customers an insight on the next steps in industry. The executive has business administration degree from San Andrés University. In 2014, she joined Xaxis where he served as coordinator of GroupM programmatic buying unit.



descarga (1)Danilo Castro is the FCB Brazil new media director. Castro has held significant positions in agencies like Euro RSCG, where he worked for eight years, JWT, McCann Erickson and Talent. At FCB Brazil he will handle media for the Nivea account.



descarga (2)After having served as account VP at Havas Worldwide Mexico, Santiago Sarni returned to Argentina to become CEO of agency Don. Sarni had worked in the agency as brand managing director some years ago. Sarni also worked at Grey, Publicis, BBDO, Santo and La Comunidad.


2e0666bOn the other hand, Rodrigo Luque has also joined the agency to work along with Mariano Ricciarelli in the operational management.





Check out Lorena Hure’s Digital Bites column for more Breaking News about Changing Positions!


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