Grey Group Mexico announced Adolfo Roig as Director of Strategic Planning and Andrés Martinez as VP Executive Creative. Martinez ´s last work was at Tiempo BBDO, Madrid, as Executive Creative Director. Among their duties will be improve the work plans and client service.
La Comunidad appointed Marina Monsante as Creative Director. Monsante will lead an internacional staff, as announced Antoniete Zel, President of La Comunidad.
Eduardo Meyer launch its new agency, RouteBTL Activation & Experiential Marketing. The agency´s services include sales promotion, in-store, planning, sponsoring and events. Meyer has work with leader brands as Ballantine´s, Chivas Regal and Jameson.
Mónica Moccia was appointed Marketing Manager at AMDIA (Asociación de Marketing Directo e Interactivo), Argentina. Nicolás Berman, President, announced Moccia will be replacing Francisco Mazzaglia.
ProPerú Publicidad appointed Julio Alvarado as General Director. Alvarado was working at WPP.
Ipsos named Horacio Garderes as Director of Media Research, Ipsos MediaCT.