People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Coca-Cola – Peter Schelstraete ::: Kraft Foods – Deanie Elsner – Chris Kempczinski – Teri List-Stoll ::: Marisa Cavero – MindShare Peru ::: Lowe – Miguel Castro ::: La Doble A – Rafael Quinto González del Cerro :::
Coca-Cola’s marketer for the Asia Pacific (APAC) region, Peter Schelstraete has been appointed to a new global post.In the new position, it is believed he will oversee Coke’s marketing activation of its Olympics and FIFA sponsorships. It is not yet known who will replace him in the APAC role.Former Beiersdorf marketer Schelstraete first joined Coke in 1997 as group brand manager for Belgium. He has since held a number of regional roles, including division core brand manager for North and West Africa, and marketing director to South-East and West Asia.Prior to taking up his current position, Schelstraete operated as franchise and commercial director for Coca-Cola Philippines.
Kraft Foods Group CMO Deanie Elsner is leaving the company at the end of the month as part of a management adjustment made by new CEO John Cahill.Jane Hilk, executive VP and president for enhancers and snack nuts, will serve as interim CMO while the company launches a search for a permanent replacement. The change comes after Mr. Cahill was named CEO in late December, replacing Tony Vernon. The new CMO will report to George Zoghbi. He had been vice chairman for operations, R&D, sales and strategy but was named chief operating officer as part of Thursday’s moves.
Marisa Cavero has joined media agency MindShare Peru to take over as Head of Trading. 15 years ago, the executive worked for this agency as Director of Planning and Customer service. Cavero has over 20 years of professional experience in marketing, research, customer service, advertising and media. She has served as CEO of OMD and CEO of Universal McCann. In this new role, she will be responsible for negotiations for MindShare clients.
Lowe has announced the appointment of a new Chief Creative Director to his Peruvian office. This is Miguel Castro, who has over ten years of professional experience in theindustry, working in agencies like Concept Café Advertising, AKQA, DDB, Wunderman, Phantasia, Tribal 121 and Liquid.
La Doble A agency has appointed Rafael Quinto González del Cerro as the new Director Quinto González took his first steps as a Director at El Bagre Films. Prior to this, he was Art Director at FCB Buenos Aires, Del Campo Saatchi & Saatchi and Kepel & Mata.