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Join Forces with Top Brands at Portada Live, NYC, Sept, 19, 2024!

Changing Places LatAm: Maria Chaparro, Bas Van Dorp, Sonia Guzman…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Maria Chaparro – Alcance Media Group ::: Florencia Serra – Alcance Media Group ::: Bas Van Dorp – Reebok ::: Sonia Guzman – BT brands + tourism Group :::  Alexandre Jordao – Batanga Media .

María Chaparro is Alcance Media Group´s newest Account Executive for Mexico. María joins Alcance Media Group after working with El Universal, Media Response Group and Grupo Expansión. Maria is a graduate of Instituto Tecnologico de Estudios Superiores de Monterrey with a focus on Digital Marketing.

Florencia Serra joins Alcance Media Group as an Account Executive. A graduate of Indiana University where she earned a Bachelor’s degree in Journalism with a concentration in International Studies. A passionate communicator, Flor previously worked in the communication department of the Rocky Mountain National Park in Colorado.

Reebok Andina has hired Bas Van Dorp as its new Brand Director. Van Dorp will be in charge of develop marketing and advertising strategies in Peru, Bolivia and Chile.  The executive has previously worked for Reebok and Adidas.

Grupo BT brands + tourism has appointed Sonia Guzman as Sales Director for Latin America. She will be based in Miami. The Group works with clients like Condé Nast -in USA and Spain-, Financial Times, and its own publications – Boletín Turístico, Travelista and Travelers Guide -.

With the acquisition of Bolsa de Mulher,  Batanga Media also announced a new President of Bolsa Group, Alexandre Jordao. Jordao will oversee all aspects of Bolsa de Mulher and all its properties under a new subsidiary of Batanga Media, Bolsa Group in Brazil. In addition to Bolsa de Mulher, Bolsa Group includes properties Bolsa de Bebe, Bem Leve, iTodas, EstrelaGuia, Te Contei  and Bolsa TV, as well as the female focused ad network, Pink Network. Previously Jordao was Sales Director for Microsoft Advertising in both Brazil and Mexico. Most recently, Jordao has been an investor and advisory board member for Hunt Mobile Ads and Pivot, a production house in Brazil.


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