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Changing Places LatAm: Juan Felipe Morón Velez, Gracieli Beraldies, Lyle Tick…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Xaxis – Juan Felipe Morón Velez ::: Gracieli Beraldies – Publicis Brasil  ::: Mauricio Sarmiento – Leo Burnett Colombia ::: Y&R – Alex Hughes  ::: Lyle Tick – JWT :::

Click here for previous Latam Changing Places editions

imagesXaxis, a media and technology programmatic platform, will from now on operate in Colombia. The platform will begin operating with Juan Felipe Morón Velez,who will lead all marketing and implementation of its products. Juan Felipe joins Xaxis after working in England in companies like Manning Gottlieb – OMD, Neo @Ogilvy and Harvest Digital among others. He has worked with brands such as Renault, Virgin, Tesco, Starbucks, John Lewis and JustFab.

descarga (1)Gracieli Beraldies is Publicis Brazil new Media Director.She will be specifically in charge of commanding the P&G communications’ team. She will also direct the Integrated Media Solutions (SIM) unit, focused on customers’ needs. He will report to Miriam Shirley, vice president of the area.


descarga (2)Mauricio Sarmiento is Leo Burnett Colombia new Creative Vice President.




images (1)Y&R has appointed Alex Hughes as the new Global Marketing leader of the network. He will work together with Beth Wade, VML CMO. He will have access to Y&R’s LABSTORE, Iconmobile, Bravo and BrandAsset Valuator and he will be responsible for integrating the group’s new businesses.

descarga (3)Lyle Tick has been named to the newly created position of global chief growth officer at JWT. He was previously VP, category director, North America, at Bacardi. Prior to that, he was copresident of New York-based agency Gotham. In his new role, he will report to Gustavo Martinez, president and CEO of the company.


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