CHANGING PLACES LATAM: Javier Piñeiro, Adriel Labbé, Maria del Pilar Echeverria…

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)



GSMA, a trade body that represents the interests of mobile network operators worldwide, has appointed Javier Piñeiro new Head of Latin America amid the region’s mobile boom. Piñeiro comes to the mobile alliance from a previous position as Google’s Commercial Director, which he held from January of 2012 to July of 2018.





Adriel Labbé is the new Marketing Director of Pernod Ricard Argentina.







Agency Mercado McCann Argentina has appointed Maria del Pilar Echeverria Planning Director.








Dentsu Aegis Network Media has appointed Jonathan Scarpetta as Chief Strategy Officer for the Latin American region. He will report to Mauricio Sabogal, Chairman DAN Media & President of Amplifi Latin America.






Alexandre Antonello is the new Head of Marketing – Latin America and Caribbean at Burger King Corporation. He will be based in Miami.








Palace Resorts announced the restructuring of its in-house marketing teams and new appointments:




Kathy Halpern has been promoted to Vice President of Global Marketing, overseeing all digital, branding and marketing efforts.

Michelle Catin has been promoted to Senior Director of Marketing, supporting all digital and traditional marketing, as well as social media efforts.

Peter Baedita is the new Creative Director while Juan Zuluaga is the new Digital Marketing Manager.

Kelly Liszt has been named Senior Copywriter.

Cessie Cerrato has been promoted to Vice President of Public Relations.