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NOMINATE to Portada Awards by July 10!

Changing Places LatAm: D. Schenone – Nike, B. López – Fischer Brazil, L. Pascual – McCann Buenos Aires…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Héctor Fernández – Publicis ::: Víctor Roldán – Turner International Argentina :::  Diana Schenone – Nike Woman :::  Rocío Bilbao – Interbrand Chile ::: Bibiana López – Fischer Brazil ::: Emerson Calegaretti – US Media Consulting ::: Ogilvy Argentina – Maximiliano Ballarini ::: Lorena Pascual – McCann Buenos Aires :::

diana-schenone-Nike announces a new marketing unit for women. The new unit will be called “Nike women” and will be under the leadership of Diana Schenone. Schenone has been working for Nike as communications manager for the South Cone (Argentina, Chile, Uruguay and Paraguay). Also, Carla Civelli has been named communications manager for Argentina.


McCann Buenos Aires has named Lorena Pascual strategic planning director. Pascual has previously worked for Young & Rubicam as planning director and has worked with clients like Danone Aguas and Quilmes.


rocio-bilbao-Interbrand Chile hired Rocío Bilbao to lead its Client Services and Brand Strategy department. Bilbao will be based in Chile.



bibiana-lopez-Fischer Brazil has appointed Bibiana López as planning director. The executive has more than 14 years experience. López has previously worked for PA Publicidade, Ogilvy, TBWA/BR, Young & Rubicam and Bates Brazil. She has worked with Unilever, Adidas, Nissan, Pedigree, Gafisa, Bradesco, Danone, Casas Bahia, Mercedes Benz LatAm and Chivas, among other clients.

emerson calegerettiUS Media Consulting has appointed Emerson Calegaretti as product director for the Latin American market. Calegaretti will be in charge of developing and strengthen the relationships between MediaDesk´s media buying platform and advertising agencies in the region.


maximiliano-ballarino-Ogilvy Argentina has named Maximiliano Ballarini creative director. Ballarini will work with Ignacio Jardón and will report to Javier Mentasti and Maximiliano Maddalena. Ballarini has worked for BBDO with the campaigns: “Videoteloneros” – Pepsi, “Twitter a cero”  -Nike,  “Inmessionante” – Pepsi, “Lovekedin” – Tarjeta Naranja, “Community inspirators” – Twistos and “Las 7 nuevas artes” – 7up.



Publicis has promoted Héctor Fernández Maldonado to creative director for Latin America. Maldonado has been working for Publicis as creative director and creative VP of Mexico.


victor-roldan-Turner Internacional Argentina has promoted Víctor Roldán as legal affairs VP. He will report to William Muller y Felipe de Stefani.



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