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Changing Places LatAm: Bernardo Iturriaga, Eduardo Pelleissone, Francisco Sa…


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

::: Cinemax Latin America – Bernardo Iturriaga ::: Kraft Heinz Company – Eduardo Pelleissone, Francisco Sa  ::: Ariadna – Marco Vinicio Corrales, Alejandro Mora, Andres Rodriguez, Jaime Chavez ::: John Sintras – IPG :::

Click here for previous Latam Changing Places editions

bernardo_iturriagaCinemax Latin America has strengthened its presence in Mexico, appointing Bernardo Iturriaga as director for ad sales in the country.Through the appointment, the HBO network intends to improve its strategic planning and capitalise on the brand’s engagement with the local audience.Iturriaga will report directly to Reanata da Conceiçao, VP for advertising sales. Iturriaga has over 19 years experience working in the advertising sales  business, having been working at Mexico’s TV Azteca as director of national sales, a position in which he was in touch with many free-to-air (FTA) TV advertisers and ad agencies in the country.In Mexico, Cinemax offers exclusive access to all HBO and MAX series, such as Game of Thrones, in addition to films from Warner Bros, Disney Studios, Universal Pictures or Sony Pictures, among other production houses.


zyO6i4lG_400x400Kraft Heinz Company has announced a new senior leadership team in the wake of the the soon-to-be-completed merger between Kraft and Heinz.Effective upon the close of the merger transaction, The Kraft Heinz Company senior leadership announcements include:


Eduardo Pelleissone as EVP of Global Operations. In this role, Mr. Pelleissone will have direct accountability for the Company’s supply chain, quality, procurement and operations functions in North America and globally. Mr. Pelleissone joined Heinz in July 2013 as Head of Operations.

Francisco Sa as Zone President of Latin America. Mr. Sa joined Heinz in June 2014 as Zone President of Heinz Latin America. Mr. Sa served as Zone President for AB InBev’s Latin America South business from 2012 to 2014.

descarga (1)Ariadna has new vice presidents at the local and regional level:





Marco Vinicio Corrales is the new executive VP regional managing director for Latin America.
Alejandro Mora is the new Senior VP managing director of Colombia.

The below were also promoted:

Andres Rodriguez as senior VP of product and strategy for Latin America.

Jaime Chavez as senior VP of new business in Latin America.

descarga (2)Starcom Mediavest Group chairman John Sintras will join IPG’s New York operations as president of global business development and product innovation.The SMG chairman role in Australia will not be filled, while the global role will be occupied by US-based Kathy Kline, a member of SMG’s Global Product Committee.Globally, he led SMG’s Global Experience Product and recently added the responsibility of leading the Human Experience Strategy global teamHis departure date from SMG is yet to be announced. He will join IPG next year.


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