People change positions, get promoted or move to other companies. Portada is here to tell you about it.
::: Andrea Guzman – UM Colombia ::: MediaCom Argentina – Pablo Spagnoli, Natalia Cappello ::: Pablo Lesulauro – CAAM ::: La Voz Media Group – Michael Mamarella ::: Steve Marcopoto – Time Inc. International :::
Click here for previous Latam Changing Places editions
Andrea Guzman has joined UM Colombia as Managing Director. She will report to Camilo Concha, CEO at Mediabrands Colombia. Guzman spent more than eight years in the marketing department of Cencosud Colombia. She brings extensive experience in the automotive, insurance and retail sectors, experience that certainly will strengthen the positioning of UM in the country.
Spagnoli has over 14 years of experience in the advertising field. He has an expertise in direct marketing, strategic planning, new business development, media planning, content generation, creativity and digital production for different national and regional accounts as Unilever, Coca-Cola, Bodegas Chandon, LVMH, L’Oreal, Quilmes, Nissan and Samsung, among others. He previously worked at companies like Reprise Media, Manwë Interactive Knowledge, Media Contacts and Havas Media Media Planning.
Cappello has 8 years of professional career in advertising. She participated in the negotiation of media buying for advertising agencies in Miami and designed regional plans for all Latin America for clients such as PlayStation, Gillette, Symantec, Visa, Coca-Cola, HP, Intel and Budweiser, among others. She worked for companies like IMS Internet Media Services, Metanetwork and Adnetwork.net IMS.
Pablo Lesulauro has been appointed chairman of the CAAM (Cámara Argentina de Agencias de Medios.) Lesulauro was serving as Vicepresident of the entity. The Executive Committee is integrated by Horacio Navatta, from Anunciar (Vicepresident); Fernando Alvarez Colombres, from Zenith (Treasurer); and Sebastian Civit, of Midios (Secretary.)
La Voz Media Group has added former Managing Director of Accuen Michael Mamarella to the board of advisors. Michael brings extensive expertise in the programmatic world and will help La Voz Media Group plan effective strategies to ensure the continued success of the company by bringing true insight into what the brands and agencies are looking for when trying to reach the coveted US Hispanic demographic. He will also advice and support key revenue initiatives.La Voz Media Group, the company behind La Voz Daily, Mujer Daily, Cocina Daily among other properties, has already reached over 3 Million unique monthly visitors on their websites since launching a little over a year ago.
Steve Marcopoto has been appointed president of Time Inc. International, following his work expanding Time Inc.’s business portfolio in international markets.Marcopoto worked as president, publisher and managing director of Time Inc. Asia.