Cerveza Victoria Celebrates “El Día de los Muertos” with New Ad Campaign, Despegar.com & More Sales Leads LatAm

Sales Leads LatAm is a summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.

  • Cerveza Victoria

Cerveza Victoria takes us to the Mayan underworld – and back – with the release of “Xibalba”, a new integrated advertising campaign to invite the world to be part of El Día de los Muertos and celebrate the friends and family who have departed our world. Creative production company MediaMonks collaborated with Ogilvy Mexico and partnered with renowned director Salomon Ligthelm to create the short film.  With this new integrated campaign, Victoria aims to succeed in igniting Mexican culture by reinterpreting an ancient tradition that many Mexicans, especially from the younger generations, didn’t know about.Xibalba is an integrated campaign that goes far beyond the short film piece and will have a great presence in traditional media, such as TV and outdoors, as well as a strong boost in social media. It will also feature a state-of-the-art website that will provide new interactive digital experiences fully designed by MediaMonks for the Mexican market. The website allows people to create their very own digital ‘altar’ to commemorate the dead.

  • Red Hat

American multinational software company Red Hat has named OMD Argentina its´media agency of record for latin America. OMD Argentina, lead by Fernando Capalbo, will handle  media management, strategy and planning for Red Hat.


  • Despegar.com

Despegar.com, Corp., a leading online travel company in Latin America, announced it has signed a 10-year exclusive agreement with Industrial and Commercial Bank of China (Argentina) S.A. (“ICBC”) to launch a co-branded credit card in Argentina in partnership with Mastercard Incorporated (“Mastercard”) as Despegar continues to pursue its strategy of further enhancing brand awareness and deepening customer engagement. “We are very excited about this agreement, which is another step towards the implementation of a loyalty program that we expect to launch in Argentina in 2020. This will follow the roll-out of the loyalty program we are first planning for Brazil. Our goal is to provide our customers a unique experience while at the same time rewarding customer loyalty.” commented Damian Scokin, Chief Executive Officer of Despegar.

  • Selina

Latin-American hospitality brand Selina has secured a £80m finance deal to help fund its expansion across Europe. The news comes on the back of the brand’s debut in the UK, following the launch of properties in Manchester and Birmingham.Now the deal with property investment company Cogress will help fund Selina’s further expansion into both the UK and Portuguese markets. Up until now, Selina has been a venture capital backed concept boasting a total of 128 properties across 19 countries. The group was first started in 2015 in Panama.


  • Nice & Bella

International jewelry brand Nice & Bella is helping shoppers cross off their holiday shopping list with the launch of its newest collection of necklaces, bracelets, earrings, rings, watches and sunglasses, perfect for holiday gifting and special occasions.The company’s latest catalog features hundreds of on-trend styles, including gold, rhodium and rose gold fashion, and statement pieces featuring crystals and other amazing stones. Proceeds generated through the sale of Nice & Bella products funds the Nice Foundation in Guadalajara, Mexico; which provides opportunities to children through educational programs, healthcare, and nutrition. Nice & Bella was founded by the Litchi family 23 years ago in Mexico. The family started in the jewelry business over 80 years ago and transformed a small jewelry shop into an international design center that manufactures and ships high quality, artisan jewelry across three continents, and supplies more than 30 distribution centers throughout the United States, Latin America and Europe.

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  • Molson Coors

Molson Coors announced the company will undergo a massive restructuring across North America, cutting hundreds of jobs and merging its Canadian, U.S. and Latin American brands into one company. The company will cut almost 500 jobs across its North American and international offices while the company retires its MillerCoors brand.The company, which will be renamed Molson Coors Beverage Co. effective Jan. 1, is consolidating from four business units to two, the company announced in a blog post .


For prior Sales Leads LatAm editions, click here.