Inglefield/Ogilvy and Mather Caribbean Limited (IOM/Mindshare) announces Carmen Maria Guzman is the new Director for the agency. “My goal is to build a Media Team that will have strong Strategic, Digital, Planning and Buying skills, capable of delivering outstanding work on time and becoming the best media team in the country,” Guzman said.
Guzman has 28 years’ multicultural experience in media and account management from international and US markets — having worked on a broad range of categories: automotive (Ford); package goods (P&G, General Foods, Coca Cola Co, J&J, Gillette, Kodak); retail (Wendy’s, McDonalds Southern California, Sears); airline (Continental); banking (Washington Mutual, former Great Western Bank); technology (IBM).
Guzman graduated from the Universidad de Lima in 1977 with a Bachelor’s Degree in Communication. She has worked with some of the top communication agencies in the region including Grey Advertising in account management, Mc Cann-Erickson Peru as Media Supervisor and Ogilvy and Mather (WPP) in Miami where she headed all Latin America Regional Media for IBM and Kodak.
In Miami, she was responsible for the Pan Regional Media efforts and created and developed cutting edge multimedia opportunities, including the Internet as a key medium for IBM LATAM.
Anthony Inglefield, managing director of IOM, commented on Guzman’s appointment “Carmen’s wealth of global experience expands IOM’s capacity to meet international standards as Clients seek more innovative ways of reaching their targets across a wide variety of media including digital”.