Participants in the Foro Internacional de Contenidos Digitales 2008 Conference, which took place last week in Madrid, highlighted the importance of Spanish-language content both as a business opportunity as well as a cultural treasure.
Jacqueline Hernández, COO NBC Telemundo, held a keynote session on the topic “The future of Media and Digital Entertainment is written in Spanish." Hernández noted that mobile technology is key to the future of Hispanic media and entertainment. She added that NBC recently launched two channels to meet the increasing demand of mobile content.
In a panel examining the business opportunity presented by Spanish language content, participants noted that Spanish media and business people are largely unaware of the opportunity presented by the U.S. Hispanic market.
Borja Perez, VP Digital at NBC Telemundo, said Telemundo exemplifies how a media company targeting Hispanics through mobile, TV and online can be very profitable. Other panelists, which included Álvaro Garzón, an official of the Colombian Culture Ministry, Jose Luis Lopez de Ayala, director for Strategic Alliances at Google, and Santiago Pozo, president of the Los Angeles, CA-based Arenas Group, noted that many Spanish multinationals expanded in Latin America during the last decade precisely because of the common language. As an example of the popularity of the Spanish-language they noted that thee website of the Dictionary of the Real Academia de la Lengua Espanola (Royal Spanish Language Academy) gets more than 600,000 visits per day.