Brazilian company BuscaPe.com Group, owner of one of the the largest comparison shopping networks in Latin America, and Microsoft MSN have announced a partnership in Mexico that will benefit more than 12 million users who visit the Prodigy/MSN site. Starting now, they will be able to research and compare prices for products and services at more than 400 stores, as well as access a database of nearly two million products.
According to Romero Rodrigues, CEO and Founder of BuscaPe.com Inc. (http://www.buscape.com/), the agreement should ensure 50% growth in Mexico.
Data from comScore Media Metrix (March 2008) rank BuscaPe the second largest portal among Latin American e-commerce sites, while the MSN site in Mexico has a more than 94% market penetration and 12 million unique users.
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Author Editorial Staff @portada_online