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A new selection of “Breaking Ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between october 22 and november 4 of 2012. Below digital campaigns from MSC Cruceros, Bran Frut, Bratzillaz and Telcel.
Campaign: MSC Cruceros
Description: MSC Cruceros specializes in cruises to the Mediterranean, South Africa, and Brasil. Campaign advertises 50 USD on-board credit per passenger offer.
Campaign: Grupo Bimbo “Bran Frut”
Description: Grupo Bimbo “barras de trigo”. Ads highlight strawberry filled bars and link to “Bran Frut” Facebook page (Facebook.com/BarrasBimbo).
Site: EnFemenino.com, Starmedia Mexico
Campaign: Handell Mexico “Bratzillaz”
Description: Bratzillaz fashion dolls (spin-off of “Bratz” dolls) are witches with special powers that make each character unique. Distributed by Handell in Mexico.
Telcel “Gana un Mini Cooper”
Campaign: Telcel “Gana un Mini Cooper” Promoción/MedioTiempo.com
Description: Telcel sponsored contest “Gana un Mini Cooper”. Enter contest by sending or responding to SMS messages via cell phone. Campaign micro site hosted by MedioTiempo.com and ads running on Grupo Expansion sites in Mexico.
Site: Chilango.com, MedioTiempo.com (México), Quien.com