The new selection of "breaking ads" tracked through MexicoWebMonitor™ by Media Economics Group was active between May 14 and 20, 2012.
This week in Breaking Ads Mexico we present the digital campaigns from Banamex, HP, Gerber and Colgate.
Banamex
Advertiser (Parent Company): Banco Nacional de Mexico, S.A. (Banamex)
Campaign: "B Smart Tarjeta – Restaurant Weeks Promotion"
First date captured: 16/05/2012
Language: Spanish
Description: Restaurant Weeks promotion for Banamex "B Smart" credit card features promotions and discounts at participatig restaurants in Mexico. Promotion runs May 15 – June 15. Web check-in and restaurant locator at "EnEstaVidaHayQuePasarlaBien.com".
Site (s): Chilango.com.
Fuze Tea
Advertiser (Parent Company): Coca-Cola Company
Campaign: "Fuze Tea"
First date captured: 14/05/2012
Language: Spanish
Description: Fuze Tea (Coca-Cola) campaign resolves to brand's Facebook Page (Facebook.com/FUZETea). Fuze beverages are marketed as natural health products and are fortified with a variety of vitamins, antioxidants and electrolytes.
Site (s): Batanga.com (from Mexico), ESPNDeportes.com (from Mexico), ElFinanciero.com.mx, MetroFlog.com (from Mexico), Musica.com (from Mexico), Publimetro.com.mx, Record.com.mx, Univision.com (from Mexico).
Garnier
Advertiser (Parent Company): L'Oreal Group
Campaign: "Bi-O Mineral Extreme Ice Deodorant – Muestra tu Lado Extremo"
First date captured: 19/05/2012
Language: Spanish
Description: Buy two Garnier Bi-O products, register, and upload video or pictures demonstrating "Tu Lado Extremo". Winner gets trip from Mexico to ESPN X-Games 18 in Los Angeles.
Site (s): ESPNDeportes.com (from Mexico)
Seat Ibiza
Advertiser (Parent Company): Volkswagen AG
Campaign: "La mezcla perfecta"
First date captured: 16/05/2012
Language: Spanish
Description: SEAT Ibiza 2013 promotion "La Mezcla Perfecta" with Universal Music. Weekly promotions and prizes inclusing music doanloads, CDs, concert tickets, etc. Requires registering at SEAT Mexico Facebook page (Facebook.com/SEAT.Mexico)
Site (s): MedioTiempo.com (Mexico), Prodigy.MSN.com
Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group
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