A new selection of “Breaking Ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between the 3 to the 9 of December of 2012. Below campaigns from Mastercard, Oggi Jeans and Liverpool.

Oggi Jeans

Advertiser: Junior De Mexico, S.A. De C.V.

Campaign: “Yo SIento La Voz Mexico” Concurso

Language: Spanish

Description: Win Oggi Jeans and tickets to the show “La Voz Mexico” by entering the online castalog on Oggi.com.mx, selecting a favorite page from the catalog, and writing a story related to the page.  Invite friends on Facebook to vote for your story.  Story with most votes every week will be the winner.

Sites: EsMas.com (Mexico), TelevisaDeportes.com (Mexico)



Advertiser: MasterCard International, Inc.

Campaign: “Priceless – Bloomingdale’s Co-Promotion”

Language: Spanish

Description: Mastercard co-promotion with various retailers including: Bloomingdale’s, J. Crew, Macy’s, and Sak’s Fifth Avenue, for example.

Sites: MSN.FoxSports.com (from Mexico), Starmedia Mexico


Advertiser: Tiendas Liverpool

Campaign: Liverpool “Bolo Story” (www.bolo.com.mx)

Language: Spanish

Description: Liverpool Christmas online promotion/game featuring “Bolo” character (teddy bear/”osito”).

Sites: Prodigy.MSN.com, Yahoo! Mexico


Source: Media Economics Group, ColombiaWebMonitor™. For more information call 1 (704) 841-2030.


Portada Staff

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