A new selection of “Breaking Ads Mexico” as tracked by MexicoWebMonitor™, a service of Media Economics Group. The campaigns were active between the 3 to the 9 of December of 2012. Below campaigns from Mastercard, Oggi Jeans and Liverpool.
Advertiser: Junior De Mexico, S.A. De C.V.
Campaign: “Yo SIento La Voz Mexico” Concurso
Description: Win Oggi Jeans and tickets to the show “La Voz Mexico” by entering the online castalog on Oggi.com.mx, selecting a favorite page from the catalog, and writing a story related to the page. Invite friends on Facebook to vote for your story. Story with most votes every week will be the winner.
Sites: EsMas.com (Mexico), TelevisaDeportes.com (Mexico)
Advertiser: MasterCard International, Inc.
Campaign: “Priceless – Bloomingdale’s Co-Promotion”
Description: Mastercard co-promotion with various retailers including: Bloomingdale’s, J. Crew, Macy’s, and Sak’s Fifth Avenue, for example.
Sites: MSN.FoxSports.com (from Mexico), Starmedia Mexico
Advertiser: Tiendas Liverpool
Campaign: Liverpool “Bolo Story” (www.bolo.com.mx)
Description: Liverpool Christmas online promotion/game featuring “Bolo” character (teddy bear/”osito”).
Sites: Prodigy.MSN.com, Yahoo! Mexico