Breaking Ads Mexico, presented by Portada and Media Economics Group, today analyzes a selection of Mexican digital campaigns active in July. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. Below are digital campaigns from Disney, MasterCard and Clorox.
Advertiser: Walt Disney Company (The)
Campaign: “El Llanero Solitario” Movie
Description: Mexico campaign for Disney’s “Lone ranger” (“El Llanero Solitario”) movie opening in Mexico on July 18, 2013.
Sites: ElUniversal.com.mx, Record.com.mx, Yahoo! Mexico
Servers: mi.adinterax.com (Yahoo!), RealMediaDigital.com (24/7 Media), e-Planning.net
Advertiser: MasterCard International, Inc.
Campaign: “Priceless Cities Mexico”
Description: Mexico campaign – part of the MasterCard Priceless Cities benefits program (dining, entertainment, sports, etc.)
Sites: CNNExpansion.com, Chilango.com, ElUniversal.com.mx, Quien.com, Reforma.com
Servers: creatives.GrupoReforma.com, mdn.net (DoubleClick), RealMediaDigital.com (24/7 Media)
Advertiser: Clorox Company (The)
Campaign: Clorox “Power Gel”
Description: New Clorox “Power Gel” multi-surface cleaner + bleach. Ads re-direct to MujeresClorox website
Server: ds.serving-sys.com (MediaMind)