Breaking Ads Mexico, presented by Portada and Media Economics Group, analyze today a selection of Mexican digital campaigns featured during March 2013 until today. The advertising campaigns were tracked through Media Economics Group´s MexicoWebMonitor™. These are the digital campaigns from Alka-Seltzer, McDonald´s and Blackberry.

Alka-Seltzer

boost

Advertiser: Bayer Corporation

Campaign: “Boost – Party Heroes”

Lenguage: Español

Description: Alka-Seltzer “Party Heroes” Facebook promotion for its “Boost” anti-hangover over-the-counter product.

Sites: AztecaDeportes.com, EsMas.com (Mexico), TV Azteca (Mexico), TelevisaDeportes.com (Mexico)

Servers: Azteca.com/ventas, EsMas.com/banners

McDonald´s

mc.donalds

Advertiser: McDonald’s Corporation

Campaign: “Cajita feliz”

Lenguage: Spanish

Description: New ads for McDonald’s “Cajita Feliz” (Happy Meals) tout changes to make them healthier including lower sodium, lower calories, and the addition of fruit.

Sites: CNNMexico.com, RincondelVago.com (Mexico), Starmedia Mexico

Servers:e-Planning.net, GoogleSyndication.com, MDN.net (DoubleClick)

 

BlackBerry

blackberry

Advertiser: Research In Motion Limited (RIM) dba Blackberry

Campaign: BlackBerry Z10

Lenguage: Spanish

Description: Blackberry Mexico campaign for new Z10 touchscreen smartphone.

Sites: ESPNDeportes.com (from Mexico), MedioTiempo.com (Mexico), Terra.com.mx

Servers: Ced.Sascdn.net, MDN.net (DoubleClick)

 

Source: Media Economics Group, MexicoWebMonitor™. For more information: 1 (704) 841-2030.

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