Portada and Media Economics Group present a new selection of digital campaigns from Colombia. Breaking Ads Colombia features a selection of digital campaigns in the country between the last week of June and the first of July.
Below the detailed campaigns of Gana.com.co, Reeds Dry and Pony Malta.
Advertiser: Grupo Antioqueño de Apuestas
Campaign: “Completa tu suerte”
Description:”Completa tu Suerte” is a new lottery promotion fo Julu and August from Gana Colombia
Sites: Caracol.com.co, RadioAcktiva.com
Advertiser: Bavaria S.A.
Campaign:”La Zona Pony Malta – El Hombre de Acero” Sorteo (Zonapony.com)
Description: Pony Malta contest with “El Hombre de Acero”(Man of Steel) movie tie-in. Complete “Missions” and upload pictures to ZonaPony.com site for a chance to win a trip to Warner Bros. Studios in Los Angeles.
Server: mdn.net (DoubleClick)
Description: AmpliaTuMundo.com website for Redd’s Dry beer. Redd’s is aimed at males and females in the 18- to 34-year-old market and has a crisp, clean, apple taste. The “Dry” version has a slightly higher alcohol content than the “Original” version (5.0% vs. 4.5%).
Sites: CanalRCN.com (Colombia), Colombia.com, ElHeraldo.com.co, Soho.com.co
Servers: digital.Semana.com, e-Planning.net, mdn.net (DoubleClick)