Portada and Media Economics Group are happy to announce Breaking Ads Argentina. ArgentinaWebMonitor™ continues the expansion of coverage by Media Economics Group of the rapidly growing Latin American digital advertising market. Breaking Ads Argentina will be featured once a month as well as Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanic Market.
ArgentinaWebMonitor™ will track advertising activity initially in more than two dozen of the main websites in Argentina, providing media companies and advertising agencies with exclusive information on those advertisers who are targeting online audiences in Argentina.
The initial sites in the ArgentinaWebMonitor™ service include the digital properties of the main media companies in Mexico (e.g. Ciudad.com.ar, Clarin.com, Diariouno.com.ar, Infobae.com, LaNacion.com.ar, TN.com.ar, etc.) as well as local and pan-regional portals (e.g. Ar.MSN.com, Ar.Yahoo.com, ESPNDeportes.com (from Argentina), Terra.com.ar, among others).
These are the digital campaigns from Knorr, Adidas and Sedal that appeared in Argentina´s digital media during January 2013.
Advertiser: Unilever PLC/Unilever NV
Campaign: “Sabor para Ensaladas”
Description: Knorr salad dressing packets featuring expandible ad units with instructions on how to prepare dressings. Ads redirect to Knorr Argentina web site.
Sites: Ar.Yahoo.com, Clarin.com
Server: AdInterax.com (Yahoo!); ced.sascdn.com (Clarin)
Advertiser: Adidas AG
Campaign: “Celebrate Messi: 2012 FIFA World Player of the Year”
Description: Adidas teamed up with illustrator Richard Swarbrick for this ad campaign celebrating Leo Messi who has been awarded the FIFA World Player of the Year for the fourth year in a row. Ads redirect to Adidas YouTube video (3.6 million views since January 7th.)
Sites: Canchallena.com, Ciudad.com.ar, Cronista.com, ESPNDeportes.com (from Argentina), LaCapital.com.ar, Ole.com.ar.
Server: e-Planning; GoogleSyndication.com; MDN.net (DoubleClick/Google)
Campaign: “Peluqueria Sedal – Verano 2013″/Facebook.com
Description: Summer 2013 promotion in Argentina by Sedal. Mobile hair salon (“Peluqueria”) at Balneario (beach) El Taino in Mar de Plata. Ads redirect to Sedal Argentina facebook page and “Verano 2013” App.
Sites: Ar.Yahoo.com, Eltrecetv.com.ar, Terra.com.ar
Server: DS.Serving-Sys.com (MediaMind); GoogleSyndication.com
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