Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanics Mobile.
The campaigns were tracked through ArgentinaWebMonitor™ between 13th of March and today. Below we present Heineken, Discovery Kids and Red Bull digital campaigns:
Discovery Kids
Advertiser: Discovery Communications, Inc.
Campaign: “Doki”
Lenguage: Spanish
Description: Pan-regional (Argentina, Colombia, and Mexico) for Discovery Kids show “Doki”
Site: Ciudad.com.ar
Server: GoogleSyndication.com
Red Bull
Advertiser: Red Bull Gmbh
Campaign: “#TeDaAlas”
Lenguage: Spanish
Description: Redbull Argentina campaign featuring Twitter hashtag “#TeDaAlas”
Sites: Cadena3.com, Ciudad.com.ar, Eldia.com.ar, LosAndes.com.ar, Taringa.net (from Argentina)
Servers: creative.mathads.com, GoogleSyndication.com
Heineken
Advertiser: Heineken International B.V.
Campaign: “One Bar – Your Heineken” Concurso/Facebook.com
Lenguage: Spanish
Description:Heineken bottle logo design contest via Facebook.com. Contest participants choose a Buenos Aires participating bar and design a Heineking bottle logo consistent with the “textura” and “elementos de los bares” as well as “eleementos de la marca” de cerveza Heineken.
Sites: Ar.Yahoo.com, Canchallena.com, LaNacion.com.ar
Server: mi.dinterax.com/customer/yahoo_latam, mdn.net (DoubleClick)
Source: Media Economics Group, ArgentinaWebMonitor™. For more information please call: 1 (704) 841-2030.
