Portada and Media Economics Group introduce a new selection of digital Argentinean campaigns. Breaking Ads Argentina is one of our series Breaking Ads Mexico, Breaking Ads Colombia and Breaking Ads US Hispanics Mobile.
The campaigns were tracked through ArgentinaWebMonitor™ between 13th of March and today. Below we present Heineken, Discovery Kids and Red Bull digital campaigns:
Advertiser: Discovery Communications, Inc.
Description: Pan-regional (Argentina, Colombia, and Mexico) for Discovery Kids show “Doki”
Advertiser: Red Bull Gmbh
Description: Redbull Argentina campaign featuring Twitter hashtag “#TeDaAlas”
Sites: Cadena3.com, Ciudad.com.ar, Eldia.com.ar, LosAndes.com.ar, Taringa.net (from Argentina)
Servers: creative.mathads.com, GoogleSyndication.com
Advertiser: Heineken International B.V.
Campaign: “One Bar – Your Heineken” Concurso/Facebook.com
Description:Heineken bottle logo design contest via Facebook.com. Contest participants choose a Buenos Aires participating bar and design a Heineking bottle logo consistent with the “textura” and “elementos de los bares” as well as “eleementos de la marca” de cerveza Heineken.
Sites: Ar.Yahoo.com, Canchallena.com, LaNacion.com.ar
Server: mi.dinterax.com/customer/yahoo_latam, mdn.net (DoubleClick)