Last month Stella Artois launched its global campaign for Christmas 2011 “Under the Holyday Star”.
Stella Artois is a 5.2% ABV global lager first brewed in Leuven, Belgium in 1926 as a Christmas brew, and named Stella after the Latin for "star". Colloquially known as Stella or "wifebeater", "brain damage". It is one of the best selling premium lager in the UK beer market, and is promoted as an international brand by InBev.
To celebrate that Stella Artois was originally crafted for Christmas the company launched an eight-song album of holiday favorites to be offered free throughout the season. Under The Holiday Star is a full-length album of classic seasonal favorites, re-imagined as a timeless and ultra-cool 60's Jazz collection. The album giveaway follows Stella Artois' 2010 holiday gift: a free download of the track "Les 12 Jours de Noel."
Tha album is available from Stella Artois site and also could be share at social networks like Facebook or Twitter.
Also, Stella Artois is launching limited edition primary and secondary festive packaging crafted for Christmas. The limited edition packs will run across Stella Artois and Stella Artois 4% and for the first time, a special 440ml limited edition Christmas can will be available.