Recenty BitDefender, an award-winning provider of innovative internet security solutions, announced the appointment of Charles Arizmendi as chief operations officer. In this role, Arizmendi will accelerate the company's strategic operations and global expansion, while leading the global sales, marketing and customer care teams. He will report to BitDefender CEO Florin Talpes.
Arizmendi brings more than 20 years of sales, marketing and operations experience to BitDefender. Most recently at Microsoft, where he led the Channel Sales, Marketing and Programs teams, for Central and Eastern Europe. While at Microsoft, Arizmendi developed breakthrough, world-class sales and marketing programs that were recognized for their success both internally and outside the company. At Microsoft, throughout different roles, he led sales, marketing and services teams in Central and Eastern Europe and the Latin America regions, managing revenues up to $1.3B. Arizmendi also brings extensive experience implementing strategies to increase annual revenue growth and engage with current customers, having increased software sales for Latin America's mid-market, small business and consumer segments consistently by more than 40 percent and achieved renewal rates of over 90 percent.
"Hiring a proven and experienced leader like Charles adds tremendous strength to the BitDefender leadership team," said Florin Talpes, CEO of BitDefender. "His ability to improve field sales, marketing and customer care operations adds more strategic thinking to BitDefender and will help drive our growth worldwide. I am delighted to have him on board."
"I look forward to growing and managing BitDefender's already well-established global presence," said Arizmendi. "It's exciting to be part of a global company with a rich history of innovation and setting new standards in proactive security solutions."