What: Audio.Ad, a digital audio advertising company owned by Cisneros Interactive, present in Latin America and the U.S. Hispanic markets, has announced a partnership with Triton Digital, a technology provider for the audio industry.
Why it matters: The partnership provides access to Premium Online and Mobile audio inventory programmatically through a2x® (Triton Digital’s Audio Ad Exchange)
Audio.Ad, a digital audio advertising company active in Latin America and U.S. Hispanic markets, has announced a partnership with Triton Digital, the technology provider for the audio industry. This partnership enables the programmatic buying and selling of Audio.Ad’s network of online and mobile audio inventory through the Triton Digital audio ad exchange, a2x®.
The platform’s automated, exchange-driven method of buying and selling ad impressions facilitates rapid and precise transactions. To deliver personal, targeted ads, a2x integrates consumer data with information on online purchase intent, household demographics and behavioral propensities, allowing advertisers to reach highly targeted audiences in real-time.
This partnership enables the programmatic buying and selling of Audio.
“We are thrilled to partner with Triton Digital. Through this partnership, Audio.Ad is now exclusively operating Triton’s a2x in Latin America, creating a one-stop shop for all audio advertising markets in the region,” said Gonzalo Alonso, Managing Director of Audio.Ad. “Advertisers can execute highly targeted and efficient programmatic audio buys, unlocking the full value of our digital audio inventory. With a sales force in every major market and a deep understanding of the Latin America audio advertising industry, we are uniquely positioned to deliver meaningful results for publishing and advertising partners alike.”
“As a leader in Latin America and the U.S. Hispanic digital audio markets, Audio.Ad is the ideal partner for the launch of a2x in Latin America,” said Benjamin Masse, SVP/GM of Advertising at Triton Digital. “With their extensive reach and unparalleled knowledge of the Hispanic market, we look forward to working with them to bring new publishers and audiences to the exchange to offer the best streaming platforms and Internet radio brands in one single buy.”